Jonas G. Soto

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Jonas G. Soto is Belgian creative entrepreneur whose fascination and experience with the self developed FiberCoating as a medium is multifaceted. With his unique and patented production 

method he creates functional pieces of sculptures, most often transforming soft foams into seats. Born in 1988 in Ghent, as the son of artist Piet Van, Jonas grew up in an artistic environment where his love for art started by experiencing art projects and exhibitions in all its aspects from an early age.

He studied Marketing at the university of Ghent but soon decided to follow in his father's footsteps. Inspired by the 'Sit on millions' art project, he obtained the rights to reproduce the artwork under the name 'Sit on billions' and founded his first company in 2014. From then on he started perfecting the production method FiberCoating and worked with investors to bring an innovative and artistic concept to an industrial level. In 2018 he participated in the Belgian version of the hit TV-show Dragons' Den where he pitched his business idea and agreed on an investment deal with 2 top investors during the show.

Passionate about art and innovation, Jonas now focusses on the creation, organization and ppromotion of newartprojects and developments.

Since 2018, his work has been exhibited at international design fairs in Brussels, Amsterdam, Seoul, Shanghai, Tokyo, Paris & Las Vegas. 

*For more information about the FiberCoating technology visit